Professional Bio

“Nobody talks of entrepreneurship as survival, but that’s exactly what it is and what nurtures creative thinking.”
– Thomas Edison


Scott Mitchell is a celebrated serial entrepreneur who has thoroughly enjoyed over 20 years of extreme dedication to success. Hard work, good fortune, and relentless resolve have provided Scott the privilege of enjoying a number of significant successes in his career including leading several companies he founded to the New York Stock Exchange, building multi-national billion dollar businesses, and finding time to enjoy time with his wife and three children.

Scott began his career as a technology consultant for Arthur Andersen, LLP where he helped guide Fortune 100 companies through the Internet and technology boom of the 1990’s. Scott went on from Arthur Andersen to Tunes.com, where he launched RollingStone.com, TheSource.com, and DownBeatJazz.com developing Tunes.com to become the Internet’s leading music destination network. After Tunes.com’s sale in 1999 to publicly traded EMusic.com for $180 million in cash, Scott began working with Barry Diller’s Interactive Corporation and launched HSN.com, the online presence for Home Shopping Network. In less than two years, HSN.com grew from nothing into one of Interactive’s fastest growing and most profitable web properties.

In 2002, Scott focused his attention on building an online advertising network which he merged with publicly-traded CGI Holding Corporation in August of 2004. From August of 2004 until May 2005 Scott raised $97 Million in debt and equity and closed 15 acquisitions to create what is now Inuvo (NYSE:INUV). Scott served as President, Chief Executive Officer, and Director of Until until he resigned in May of 2008 to the start Affluence, the world’s first social network exclusively for billionaires. Scott took Affluence Corporation public in the same year he founded the company and served as President and Chief Executive Officer until departing to start his next project.

Scott’s latest project is to build a hyper-niche products company providing the fragmented beauty salon segment with professional products that are healthier, safer, and better performing than their toxic alternatives.

Scott has a Bachelor of Science degrees in economics and Psychology from Illinois State University in Normal, IL as well as a Master Degrees In Business Administration, Computer Science, and Management and Organizational Development from Benedictine University in Lisle, IL

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